PurelyBlu
The proof of what the Vessel Standard builds. A full brand, a full experience, a full season — delivered.
PurelyBlu was the first vessel brought under the Vessel Standard — the template for every management engagement that follows. Financial discipline, crew alignment, brand identity, charter operations. All of it.
The StandardA Week Aboard PurelyBlu.
What a Week Actually Looks Like.
The Exumas
Nurse sharks in the shallows. Swimming pigs at Staniel Cay. The grotto at Thunderball. Three feet of clear water over white sand with nothing else on the horizon.
The Boat
A 2021 Lagoon 50 — wide, stable, built for this. Flybridge for sundowners. Cockpit for dinner. Four guest cabins below, each with its own head.
The Crew
Captain and chef who know these waters and treat the guest experience as the product. Everything anticipated. Nothing asked for twice.
The Table
Provisioned to your preferences. No two meals the same. Charcuterie on the foredeck. Cocktails at sunset. Breakfast whenever you wake up.
All-inclusive from $23,500/week.
Private chef. Premium open bar. Fuel. Water toys. Starlink WiFi. Captain & crew. Everything included. Crew gratuity customary at 15–20%.
Captain Sammy
Knows these waters the way others know a commute. Calm, capable, and the kind of captain who puts guests first without making them feel managed.
Chef Marisol
No two menus the same. Every dietary need accommodated. The person responsible for the fact that guests consistently say the food was the best of their trip.
PurelyBlu has its own world.
Visit the full site.
Charter guide, full crew profiles, photo gallery, pricing, and booking — everything lives at purelyblu.com, PurelyBlu's own brand built and operated by Vessel & Co.